FY25 Tourism Grant Guidelines


Grant Application Quarterly Schedule

Funds are available to award recipients four times a year. If your event dates fall between a quarter period, your application for that period will be due 60 days prior to the start of that quarter. For example, if you have an event planned for March 10, that falls under Quarter 2, and applications are due by November 1, since Quarter 2 is from January 1- March 31.
  • Q1: October 1 - December 31
  • Q2: January 1 - March 31
  • Q3: April 1 - June 30
  • Q4: July 1 - September 30
Grant Application Deadline
If your event is in Q1, your application is due August 25
If your event is in Q2, your application is due November 1
If your event is in Q3, your application is due February 1
If your event is in Q4, your application is due May 1
Frequently Asked Questions

Q: Where Does the Money Come From to Fund the Tourism Grant?

All funding comes from the Lodging Tax.

Q: What is the Lodging Tax?

The City of Marshall Ordinance Number 7613 states that the Council of the City Council of Marshall, Missouri, can impose a tax on the charges for all sleeping rooms paid by the transient guests of hotels and motels situated in Marshall, Missouri, at a rate of five percent (5%) per room per night. The Lodging tax was approved by the citizens of the City of Marshall, Missouri, at the election held on August 3, 2004.

Q: Who Oversees the Lodging Tax?

All funds received from the lodging tax are collected by the Saline County Collector's office and placed in a special fund maintained by the City of Marshall’s Finance Department. The Marshall Tourism Commission is responsible for the administration, investment, and disbursement of the collected taxes for the common good of promoting Marshall tourism. This Commission consists of at least five (5) members appointed by the mayor, each of whom must reside in the City of Marshall and cannot be current members of the city government. At least one of the members must be a representative of the hotel/motel industry.

Q: What is the Tourism Grant Program?

The Tourism Grant program was established to enhance the economic impact of tourism in our community. The taxes collected by the Lodging Tax can be used to provide grants to approved applicants to assist their organization with their event or activity that promotes tourism in Marshall.

Q: Who Can Apply for Funding, and Do You Get the Funds Right Away? 

Organizations, businesses, and individuals that promote tourism may apply for funding. This includes, but is not limited to, lodging accommodation, museums and other attractions, festivals, etc. Applicants must provide proof that their organization promotes tourism in the Marshall area and must be reflected in their application for funding. Proof of eligibility is required. The tourism grant program is a reimbursement grant and is not necessarily designed to cover the entire cost of a project. Once awarded, the funds are available immediately for use.

Q: Can I Use the Tourism Grant for Previous Expenses?

No, all funds awarded from the tourism grant must be used for future marketing purposes. For example, funds can’t be used to pay for marketing expenses incurred before the date of application.

Q: When and How Can I Apply?

Applicants must apply for the tourism grant at least 60 days before their project or event. All applicants are required to participate in the grant writing workshop before applying. Applications can be filled out online.

Q: How Can the Tourism Grant Funds Be Used?

All proceeds from the Lodging Tax are to be used for tourism development projects in Marshall, including awarding grants to tourism-related businesses and organizations. Applications are accepted in two categories: Marketing and Development.

  1. Marketing: Funds are available for the creation, production, and distribution of promotional material designed to promote tourism in the Marshall area. Generally, 75% of the tourism grant funds allocated to any one organization must be used for distributing promotional material, promoting, and advertising at least 30 miles away from Marshall. Up to 25% of the total marketing funds requested may be allocated to local advertising.
  2. Development: Funds are available for the development of tourism attractions or amenities consistent with a longer-range tourism development plan. Projects can be for brick-and-mortar capital improvements, planning processes, and operations.